World's Famous Smart Logos With Hidden Symbolism
Try to figure what the hidden messages are before reading
the explanations. Have the designers manage to convey the right messages for
these logos?
Amazon.com
The arrow from A to Z, symbolizes what Amazon is known for
selling everything under the sun. It also serves as a smile, making the company
feel friendly and approachable.
Atlanta Falcons
This logo doubles as an actual Falcon, and an ˜F™ for
Falcons.
Baskin Robbins
This logo subtly incorporates the number œ31³ that was a
big part of their older logo
Chick-Fil-A
The Chick-Fil-A logo incorporates an illustration of a
chicken with the ˜C™ in ˜Chick-Fil-A™ in a not so hidden way.
City Direct
Thiss one is really hard to see, but if you focus on the
black part of the logo, the airplane is surrounded by the initials CD for City
Direct.
Families/Marriage
In the Families logo, the ˜i™, ˜l™, and second ˜i™ are all
different sizes, representing the father as the long ˜l™ and the mother as the
longest ˜i™ followed by the child. The upper case œR�s in the Marriage logo
mirror each other with their ends sticking together, representing the bond of a
relationship.
Fashion Center
One extra hole was added to the button, to make an ˜F™ for
œFashion Center
FedEx
At first glance it hard to find the symbolism in this
logo, but if you look closer you™ll notice the right-pointing arrow in between
the ˜E™ and the ˜x™, representing precision and speed at which FedEx works.
Forkwire
This online food delivery logo includes a combination of the internet key @ with a fork, representing food as well as the first half of the name fork, making the utilization of technology in food delivery very clear and obvious for the customers
Formula 1
The negative space in the middle creates the number ˜1
for œFormula 1
Fort Worth Zoo
The red ˜fw™ for Fort Worth also creates an elephant.
Gotham Books
This one is pretty self-explanatory. The illustrations of
a book are stacked on top of each other to simulate a skyscraper “ a trademark
of Gotham City.
Milwaukee Brewers
The Milwaukee Brewers logo uses the team initials (M and
B) to form a catcher glove holding a ball.
Missouri Western State University
The Missouri Western State University logo has an
illustration of the school mascot-a griffon in the shape of the state of
Missouri.
Mosleep
As the name suggests, Mosleep is an organization of
doctors that deals with people having sleeping disorders. The logo, for this
company is their intial ˜M™ that was also designed to look like a bed.
NBC
The NBC logo employs a hidden peacock looking to the right
representing the company motto to look forward, and not back.
Pakuy
The Pakuy logo consists of a simple ˜P™ made of an
unfolded box, thus representing the work of the brand which is packaging.
Schizophrenic
This logo shows the ambiguous emotions of a schizophrenic.
To Beat or Not to Beat?
The To Beat of Not to Beat logo uses a belt to make the
shape of a question mark, posing the question: To Beat of Not to Beat?
Toblerone
The image of a bear is hidden in the Matterhorn mountain,
where the first Toblerone chocolate bar was created.
Unilever
Each icon within the logo represents an aspect of its
business. For example, the shirt (below the heart) symbolizes œclothes� and
represent fresh laundry and looking good.
Via Rail Canada
The logo successfully incorporates train tracks in the
middle.
WSU
In this logo, WSU initials form a cougar head.
Try to figure what the hidden messages are before reading
the explanations. Have the designers manage to convey the right messages for
these logos?
Amazon.com
The arrow from A to Z, symbolizes what Amazon is known for
selling everything under the sun. It also serves as a smile, making the company
feel friendly and approachable.
Atlanta Falcons
This logo doubles as an actual Falcon, and an ˜F™ for
Falcons.
Baskin Robbins
This logo subtly incorporates the number œ31³ that was a
big part of their older logo
Chick-Fil-A
The Chick-Fil-A logo incorporates an illustration of a
chicken with the ˜C™ in ˜Chick-Fil-A™ in a not so hidden way.
City Direct
Thiss one is really hard to see, but if you focus on the
black part of the logo, the airplane is surrounded by the initials CD for City
Direct.
Families/Marriage
In the Families logo, the ˜i™, ˜l™, and second ˜i™ are all
different sizes, representing the father as the long ˜l™ and the mother as the
longest ˜i™ followed by the child. The upper case œR�s in the Marriage logo
mirror each other with their ends sticking together, representing the bond of a
relationship.
Fashion Center
One extra hole was added to the button, to make an ˜F™ for
œFashion Center
FedEx
At first glance it hard to find the symbolism in this
logo, but if you look closer you™ll notice the right-pointing arrow in between
the ˜E™ and the ˜x™, representing precision and speed at which FedEx works.
Forkwire
This online food delivery logo includes a combination of the internet key @ with a fork, representing food as well as the first half of the name fork, making the utilization of technology in food delivery very clear and obvious for the customers
Formula 1
The negative space in the middle creates the number ˜1
for œFormula 1
Fort Worth Zoo
The red ˜fw™ for Fort Worth also creates an elephant.
Gotham Books
This one is pretty self-explanatory. The illustrations of
a book are stacked on top of each other to simulate a skyscraper “ a trademark
of Gotham City.
Hartford Whalers
This cleverly designed logo incorporates the tail of a
whale, and the Hartford Whalers initials ˜H™ and ˜W™.
LG
Many people believe that the Pac-Man symbol is hidden
within the LG logo.
This cleverly designed logo incorporates the tail of a
whale, and the Hartford Whalers initials ˜H™ and ˜W™.
LG
Many people believe that the Pac-Man symbol is hidden
within the LG logo.
Milwaukee Brewers
The Milwaukee Brewers logo uses the team initials (M and
B) to form a catcher glove holding a ball.
Missouri Western State University
The Missouri Western State University logo has an
illustration of the school mascot-a griffon in the shape of the state of
Missouri.
Mosleep
As the name suggests, Mosleep is an organization of
doctors that deals with people having sleeping disorders. The logo, for this
company is their intial ˜M™ that was also designed to look like a bed.
NBC
The NBC logo employs a hidden peacock looking to the right
representing the company motto to look forward, and not back.
Pakuy
The Pakuy logo consists of a simple ˜P™ made of an
unfolded box, thus representing the work of the brand which is packaging.
Schizophrenic
This logo shows the ambiguous emotions of a schizophrenic.
To Beat or Not to Beat?
The To Beat of Not to Beat logo uses a belt to make the
shape of a question mark, posing the question: To Beat of Not to Beat?
Toblerone
The image of a bear is hidden in the Matterhorn mountain,
where the first Toblerone chocolate bar was created.
Unilever
Each icon within the logo represents an aspect of its
business. For example, the shirt (below the heart) symbolizes œclothes� and
represent fresh laundry and looking good.
Via Rail Canada
The logo successfully incorporates train tracks in the
middle.
WSU
In this logo, WSU initials form a cougar head.
Post By: Deepak Punjabi
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